The interactive marketing show will go on but in what forms? Marketing budgets are often the first cut during a recession. Yet many online marketers have reported increases in client spending. Factors such as the health of the company and market, as well as tactics need to be considered.
There are many, many ways to market online, giving companies a highly measurable, high impact and low cost option to expensive and often unaccountable traditional advertising. Which leads me to the following Reader Poll:
What 3 internet marketing tactics will you emphasize most in the next 6 months?
With the vote count at over 150, I’ve updated the top ten as of 02/13/08:
The original top ten are here from 02/05/08:
Blogging really does make sense because it can serve as a platform for so many other tactics including SEO, email (archiving newsletters), blogger relations, PR, viral marketing, a compliment to the corporate site, a touchpoint for social networking and a place to promote webinars.
If you’re a company doing business and/or marketing online and aren’t using a blog in some way, you’re really at a disadvantage. The longer a company goes without a blog of some sort, the greater an advantage their blogging competition will have. Of course, not ALL companies need to have a blog, but the number of qualified reasons not to is getting smaller each day.
I am happy to say that of the top ten tactics listed, TopRank specializes in the top 3 (blog marketing, SEO and email marketing) plus several others.
If you haven’t taken the poll yet, please do and we’ll post final numbers in the coming weeks. Also, do you agree or disagree with this list? Are there other internet marketing tactics you think will be on the forefront in 2008?
Source : http://www.toprankblog.com